For the launch of Hallmark cards and gift wrap on Amazon Fresh I came up with a unique branded store, mixing both Hallmark and Amazon Fresh style guides. Pitching direct to both brands throughout the process.

The main objective of the creative brief was to convey a playful and quirky tone, alongside clear navigational messaging.

As part of the launch I Art Directed a shoot to create 5 seasonal Hero images to drive traffic to the store.

A campaign for Prime Student and Amazon Books offering 10% off selected titles for students.

This was originally a brief for a simple A4 poster, however I believed we needed to be playful in order to compete with the noise of freshers week. In working closely with copywriters the concept grew to have more potential, which lead to the extension to a series of posters, flyers, email and social media placements.

Design and creation of images for Amazon Fresh Christmas store.

This project involved liaising with multiple stakeholders and specialists, leading with detailed scamps and props suggestions as well as art directing the shoot and building the store with accompanying traffic drivers.

In 2020 I took it upon myself to assess the types of content Babylon posts across it’s channels and create a series of design templates to support this content. I pulled these together into a guide to create a clean and consistent look and feel no matter who was designing the assets.

This work not only improved efficiency when designing assets for social, increasing content by 100%, but also improved engagement with our posts by 34.2% in the first few months of implementation. It has also unsurprisingly created a great relationship between the creative and social team.

“It’s like you take my basic ideas and turn them into actual GOLD.”
Babylon Social Media Executive

Women have been ignored in healthcare for years. But this International Women’s Day Babylon wanted to show that digital health can change that.

This concept uses pixelation of women faces and messaging to represent several issues that we are confronting -

Misinterpretation of women’s health issues.

Lack of championing women in healthcare and tech industries.

The unclear picture out AI is given from legacy issues of gender bias.

I supported the launch of Gift Ready Cards on Amazon UK as the lead designer.

This involved branding the product, researching the market and developing the card designs and packaging. As well as working with suppliers to choose paper stock, art directing all promotional photography and creating graphics for on site content.

The average customer star rating for the product is 4.3, with positive comments on the quality and design.

The senior stakeholder was delighted throughout and I built up a strong working relationship with them.

“Not only did Abi come up with a simple and descriptive name to capture the essence of the product: ‘Gift Ready™ Cards’, the design treatments she delivered were on brief (playful + peculiar), on trend and on time!”

Design and print artworking of Amazon’s 2018 erotic advent calendar for Germany.

All 25k units sold within the first two weeks at €59 unit price, gaining the business a total of €1.475M.

I am co-founder of online retail store Influx Clothing UK. Creating playful pop-culture t-shirts to be sold primarily through social media. We have also sold direct to our customers at Old Spitalfields market.

We are now looking at launching other products under the brand.

After researching and identifying industry trends, I experimented with creating the marbling for these boxes by hand to give Amazon a truly unique result. I also used my past knowledge of projects to proactively create and pitch in a more enticing landing page than the boxes had previously, using the same marbling to create a consistent campaign.

“Abi continued to raise the bar with the design of the most recent Luxury Beauty Box packaging and landing page. Abi took ownership of the brief, creating a beautiful and cohesive concept which worked really well for the box, landing page and traffic drivers and reflected the summer theme of the box well...the Luxury Beauty team were all very happy with the design, and customers are delighted:”
Luxury Beauty Stakeholder

I am an adaptable illustrator and enjoy experimenting with different styles. I like to be playful and create character throughout my work.

I am able to scamp up creative concepts to help take stakeholders through the creative journey, as well as create artwork for animators and motion designers to bring to life.

This is a book I produced as a tribute to Douglas Adams. Along with handmade book box, ‘DON’T PANIC’ towel and Babel Fish.

In my personal work I am inspired largely by nature and science-fiction. I love to experiment with different techniques from hand drawing gifts to making homemade lava lamps.